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UCA Students Impact Community Through Free Tax Assistance Program

(from left): Lakoda Caldwell, Katie Boysen, Caitlin LaCerra, Erich Green and Preston Hessee were among students who participated in the 51¥’s Volunteer Income Tax Assistance (VITA) preparers course during the spring 2026 semester. During the 2026 filing season, UCA students volunteered with the United Way of Central Arkansas to prepare approximately 450 tax returns for community members, resulting in more than $490,000 in tax refunds and an estimated $80,000 savings in tax preparation fees.

Students at the 51¥ made a significant impact on the Conway and Central Arkansas community during the 2026 tax season through participation in the. Dr. Ashley Phillips oversees UCA student participation each year.

Students enrolled in the VITA for Preparers course during the spring 2026 semester volunteered with the United Way of Central Arkansas, which serves as a local site for the Internal Revenue Service’s VITA program. Through the initiative, IRS-certified volunteers provide free, high-quality tax preparation services for qualifying low- and moderate-income individuals and families.

During the 2026 filing season, UCA students prepared approximately 450 tax returns for community members. Student preparers included Katie Boysen, Jetson Busbea, Lakoda Caldwell, Erich Green, Treavor Green, Preston Hessee, Asher Jackson and Caitlin LaCerra.

The financial impact of the students’ work is expected to exceed $490,000 in tax refunds returned to local families. In addition, by offering free tax preparation assistance, the students helped residents save an estimated $80,000 in tax preparation fees.

“These students are making a meaningful difference in the lives of families across Central Arkansas,” Associate Profressor of Accounting Ashley Phillips, who runs the VITA program at UCA, said. “Not only are they gaining valuable hands-on experience, but they are also helping individuals and families keep more of their hard-earned money for essentials such as housing, food and utilities.”

The program is open to College of Business students who would like to volunteer or earn college credit in accounting. VITA volunteers receive training and can either prepare returns or do intake. Experienced CPAs then review each return.

The IRS requires all VITA volunteers to complete extensive annual certification training that includes tax law education, quality review procedures, and privacy and confidentiality standards. This training ensures returns are prepared accurately and securely while providing taxpayers with confidence throughout the filing process.

The United Way of Central Arkansas partners with community volunteers each year to provide trusted tax preparation services through the VITA program.

More information about the IRS Volunteer Income Tax Assistance program is available at.

UCA College of Business Launches Coursera Career Academy for Students, Alumni, Faculty

Add Skills and Credentials to your resume with Coursera - now available to business majors and alumni

The 51¥ (UCA) College of Business has announced the launch ofCoursera Career Academy, a career development platform that allows current UCA business majors and alumni to complement their UCA degrees with flexible, online training at no additional cost.

Coursera offers workshops, micro-credentials and professional certificates from industry giants like Google, Amazon, Microsoft, Salesforce, IBM, Meta and over 300 more partners. The online platform launched for UCA business majors, faculty and staff in spring 2026, and it is now available to College of Business alumni.

“In today’s competitive job market, a graduate who has also earned a professional certificate or micro-credentials,” Dr. Tim Bisping, dean of the UCA College of Business and professor of economics, said. “We are excited to strengthen employment outcomes for our students and alumni by launching this tool at no additional cost to our college’s community.

“Going forward, our college faculty will also use Coursera to supplement our courses, enhancing the learning experience for our business students. By connecting our students and alumni with this platform, we are strategically addressing emerging skills in business and technology, inviting our students and alumni to drive innovation and continue to pursue the lifelong learning that is essential for career success.”

UCA business alumni are invited to explore key features of Coursera and enroll today:

  • Hundreds of opportunities to earn career-relevant credentials and certificates.
  • Flexible course schedules that work for the learner’s needs.
  • Interactive and AI-powered tools that give personalized feedback.
  • Verified certificates of achievement or micro-credentials.

shows that 91% of its learners achieved a positive career outcome, and the university hopes to extend those benefits to its business students and alumni by making this platform available to them at no additional cost.

More information about the Coursera Career Academy at the UCA College of Business is available at.

Coursera for Business Majors Coursera for Business Alumni Coursera for COB Faculty & Staff Get Help

Senior NASA Executive to Serve as Executive in Residence

The 51¥ (UCA) College of Business will host Amir Deylami, chief operating officer (COO) of NASA’s Ames Research Center, Tuesday, Feb. 17, for the first of three Executive in Residence Leadership Series presentations. The UCA campus is invited to attend, and the events are free and open to the public.

Deylami is the COO of NASA’s Ames Research Center in Silicon Valley, where he oversees $8B in assets and leads enterprise operations, infrastructure modernization and strategic transformation across a $1B annual portfolio supporting more than 3,200 employees, 160 NASA projects and 100 partner agreements.

Deylami’s UCA Leadership Series will include:

  • Tuesday, Feb. 17, at 1:40 p.m.: Lessons in Leadership, Purpose, and Resilience.
  • Tuesday, March 31, at 1:40 p.m.: Building People-Centric Cultures of Innovation and Trust.
  • Thursday, April 16, at 3 p.m.: Leading Transformative Vision in Complex Organizations.

All events will be held in the UCA College of Business Auditorium in Conway, Arkansas.

“Amir Deylami is recognized as one of NASA’s top-performing executives,” Dr. Tim Bisping, dean of the UCA College of Business, said. “We are thrilled he will engage with our students, faculty and staff, and community partners and share his successful strategies on innovation, operations and technology.

“We asked Amir to serve as our Executive in Residence because he is deeply committed to mentorship and leadership development. He is a successful Arkansan with two decades of executive experience at NASA, and we look forward to his visits to our campus.”

The Executive in Residence program connects successful industry experts with students, faculty and local business professionals. The college maintains an innovative curriculum that provides real-world experiences and engagement to prepare UCA students for the global business environment.

 

COB Bulletin: Fall 2025


The COB Bulletin shares news and highlights from the recent success of our students, alumni, faculty, and staff. Each semester, we send a newsletter highlighting some accomplishments, but this is a more extensive list of accomplishments.

These are just a few of the success stories from fall 2025. To hear more good news, follow us on social media or on ourwebsite.If you have any good news, please send it to us. We enjoy sharing the success of our alumni, students, faculty/staff, and community partners.

  • 7 students pose after winning first at the Beta Alpha Psi annual conferenceLucas Hayes, Rebecca Gaither, and Izzy Saettele won first prize in the Deloitte Best Practices competition for their creative presentation at the Beta Alpha Psi annual conference; also, the chapter was recognized as ”Gold” status.
  • Gamma Iota Sigma officers Amecia Ellis, Madelyn Neel, Mason Smith, & William Van Asche and Insurance faculty member, Ivan Hudson, travelled to the 2025 conference, where our COB chapter was recognized as “Excellent.”
  • Many thanks to the Conway Chamber for allowing some of our Student Ambassadors and Girls Who Code Officers to attend the Women in Business ceremony this fall.
  • The Girls Who Codechapter has officially impactedover10,000 Arkansans through its outreach programming, thanks to its participation in the Launch Conway Career Expo! At this high-impact community event, student mentors from UCA introduced hundreds of K–12 students and families to coding, robotics, and technology career pathways.
  • The Arkansas Trucking Association’s“” (p. 38) magazine recently ran a feature on the 10th anniversary of the Arkansas Commercial Truck Safety and Education Program (ACTSEP).UCA’s College of Business was significantly involved increatingACTSEP, whichsubsequentlyprovided funding for the Scott E. Bennett Arkansas Highway Commission Endowed Chair in Motor Carrier Management.
  • Six FBLA Colliegiate students in our COB competed against over 2,000 from across the nation in business-related events at the FBLA Collegiate National Conference in Dallas, TX the following placed in competition:Kaddie Bailey, also elected as National Vice President of Development;Laney Bounds; and Melany Valesquez.
  • Dr. Leah Boustan, Economic History ProgramDirector at Yale University, was invited by COB’s Arkansas Center for Research in Economics to deliver a public talk entitled “America’s Untold Story of Immigrant Success.” She also spoke to classes and networked with students.
  • Many thanks to the for setting aside a day to spend time with our students and share their expertise with us!
  • Faculty and Staff were honored with 2025 Excellence Awards (pictured L to R): Engaged Teaching – Benjamin Garner, Associate Prof. of Marketing; Research – Bob Fang, Associate Prof. of Accounting; Innovative Teaching – Anthony McMullen, Associate Prof. of Business Law; Service – Joe Thomas, Associate Prof. of CISA; Boundary Spanner – Mike Casey, Prof. of Finance; Societal Impact – Connie McKnight, Prof. of Accounting; COB Impact – Jacob Bundrick, Lecturer II of Economics; COB Impact – Harrison Downs, Administrative Assistant.

ACCOUNTING

  • Our Beta Alpha Psi chapter received acommendation from the IRS for UCA’s commitment to VITA (Volunteer Income Tax Assistance), led each year by tax professor Ashley Phillips.
  • Eight firms competed bowled with students and networked while they had fun at the 11th annual Fear the Strike event. held the 11th annual Fear the Strike. Eight firms bowled with UCA accounting students: , , Hudson Cisne, , , , , and Rasco Winter Thomas. Team Frost had the highest team score and won the bowling pin trophy. On top of the fun and networking, $1000 will also be donated to Haven Conway.
  • UCA’s Theta Lambda Chapter of Beta Alpha Psi was recognized as a Bear CLAWS recipient at the October 51¥ Board of Trustees meeting. Representing the chapter were Izzy Saettele, vice president of membership, and Lucas Hayes, chapter president.
  • Dr. Stephanie Watson on the subject of budgeting.
  • Dr. Stephanie Watson has performed Continuing Professional Education Opportunities for schools across Arkansas this semester.

COMPUTER INFORMATION SYSTEMS & ANALYTICS (CISA)

  • Susan Shaw of Conway, Arkansas, was recently awarded a Love of Learning Award from The Honor Society of Phi Kappa Phi, the nation’s oldest and most selective collegiate honor society for all academic disciplines.Shaw, a doctoral candidate at Marymount University and lecturer, will use the funds from the award to travel to the Academy of Management Annual Conference in Copenhagen, Denmark.
  • Instructor Susan Shaw presented at the DSI Conference in Orlando and participated in the Best Student Paper Award Showcase.
  • Dr. Saif Bhuiyan had three papers published, authored with his COB colleagues.
    • Bhuiyan, S., & McKinzie, K. (2025). Engagement and satisfaction in OS software development: The impact of job characteristics.The Journal of Applied Business and Economics,27(3), 64-90.
    • Bhuiyan, S., Lyons, L., & Thomas, J. (2025). The role of fairness in retaining open source software contributors: An organizational justice framework for platform engagement.The Journal of Applied Business and Economics,27(5), 100-123.
    • Julies, M., Bhuiyan, S., & McMurtrey, M. (In Press). Hotel Supply Chain: Enhancing Operational Efficiency, Sustainability, and Resilience.The Journal of Strategic Innovationand Sustainability,20(4).

ECONOMICS, FINANCE, and INSURANCE & RISK MANAGEMENT (EFIRM)

  • The EFIRM Department launched a new minor program, Economics and Insurance of Healthcare Administration, to help students understand the business of wellness.
  • The Arkansas Insurance Hall of Fame held its annual induction banquet on campus on October 16. Six Arkansans were inducted, and five scholarships were awarded to UCA insurance students.
  • The UCA Finance Club was established this semester under the leadership of Sarah Campbell. Its first meetings invited speakers including Chris McClanahan, Head of IB Recruiting; Anna Grace Mills, Associate in the Financial Institutions Group and Head of IB analyst program; and Evelyn Griffith, UCA grad and Associate in Private Wealth Management.
  • Internships are an important way to get experience before graduation. Just ask junior insurance major Madelyn Neel! Check out this video where Madelyn shares about her internship at and the ways she’s gaining experience.
  • Insurance major Connor Black received a $1,000 scholarship from PIA. PIA is the Professional Insurance Agents (PIA) of Arkansas. PIA is on campus a couple of times each academic year hosting TheForum, in partnership with UCA’s Gamma Iota Sigma (the insurance student club). The goal of the forum is to maximize networking opportunities and career readiness for students, especially students that have chosen Insurance & Risk Management as major or minor.This is a campus-facing event, and industry professionals will also be in attendance.
  • Encore Banks’s Erin Simpson shared expertise with Dr. Huiqiong Duan’s Money and Banking class.
  • Dr. Mavuto Kalulu . The paper is titled, “Ethics Committeesand Corruption: Do Ethics Committees Reduce Corruption Cases within State Legislatures?” When faculty coauthor with students, the faculty give these students valuable experience and increase the students’ chances of getting into graduate school.
  • Ivan Hudson, Director of the UCA Center for Insurance, was recentlysworn in as the Treasurer for the Arkansas Association of Realtist, the local Board of . Ivan has been a member of NAREB for about 8 years.
  • Students in our insurance program had the opportunity to hear guest speakers from one of the fastest-growing independent agencies and companies in the Inc 5000. guest speakers, and Luke Koenigseder, shared some incredible insights on the industry, gave an account of a day in the life of an independent insurance agent, and explained why their organization is poised for growth. It wasn’t just the classroom presentations that impressed, but the conversations that continued afterwards. They are committed to investing in the next generation of insurance and risk management talent.
  • Dr. Jeremy Horpedahl is busy as always making everyday economics more accessible for scholars and citizens. Here are a few of his publications in the , on blogs, and on social media.
  • Dr. Stephen Yao also .
  • , CFO of Restaurants at FoxDen Capital, spoke to Sarah Campbell’s Student Managed Investment Fund class on October 27. With a 14-year career as a Research Analyst at Stephens before he joined the private equity firm , Justin brought a wealth of insight into evaluating investment ideas and opportunities.
  • Granger Davis from Edward Jones put his whiteboard skills to the test for Sarah Campbell’s Student Managed Investment Fund class. Bringing decades of experience advising clients on investing for their futures, Granger provided a terrific perspective on how to bring finance skills to bear on behalf of clients.
  • Representative David Ray had a discussion with Thomas Snyder’s Law/Econ class. He talked about the job of a legislator, the role of government, lawmaking, and economic policy.
  • Justice Rhonda Wood from the Arkansas Supreme Court talked to Dr. Snyder’s Law and Economics class, sharing about recent relevant cases.
  • Dr. SnyderThomas invited David Friedman to talk (via zoom) to his Law and Economics Class. David Friedman has had a distinguished career, including authoring the textbook used in Dr. Snyder’s class (“Law’s Order”). During class, David Friedman talked about “Legal Systems Very Different from Ours,” which is the title of another book he wrote.
  • Sarah Campbell invited Jay Strickland from Legacy Capital talk to her Student Managed Investment Fund class. Jay gave a wide-ranging talk that touched on how to build a portfolio and how to manage clients’ biases. Jay is a UCA alum, and we were thrilled to have him back.
  • Dr. Horpedahl spoke to students at Samford University in Alabama on September 18th, discussing trends in the wealth of recent generations and previewing some of the results that will appear in his book on that topic. He was hosted by Samford professors Art Carden and Joy Buchanan.
  • , “Prescription opioid spillovers: Retail pharmacy level analysis,” in the Journal of Substance Use and Addiction Treatment.
  • Alumni Ryder Pierce is an investment manager for the Bank of the Ozarks and was recently included on Arkansas’s prestigious 40 under 40 list.

MARKETING & MANAGEMENT (M&M)

  • As this fall’s Allison Entrepreneurship Series Speaker, Jakob Michaelis, a partner at Dave Creek Media, shared lunch and his extensive experience identifying timely solutions, including a new app, with students and faculty.
  • Dr. Benjamin Garner led a new “Speed Selling” event this semester involving10 companies and 24 marketing and sales students. Each student completed 3-4 interviews and received feedback on their performance from potential employers. Huge success – connections were made; internships and jobs discussed.
  • The Introduction to Business (BUAD 1300) students gave presentations this semester, and the top 7 groups presented in front of a full auditorium. Professor Ben Britton got a shout-out by the group presenting on Best Buy. Professor Tracy Suter got shout out by the group presenting on Amazon. Joe Cangelosi advised the group that reasearched Fedex.
  • Undergraduate students, Oluwadamilola Osundolire (Economics) and Robert Walker (Finance), mentored by Dr. Alex Chen presented their artificial intelligence research at the DSI conference in Orlando, FL. Dr. Ming Li also presented her research.
  • Dr. McKenzie’s Project Management class completes service-learning projects each semester. One of those projects included a group of students whoorganized a clean-up of the Stone Dam Creek to assist in preserving the natural beauty of the UCA campus.
  • Drs. Jamila Maxie, Ben Britton, David McCalman, and Tracy Suter had their case study about Rhea Lana’s Children’s Consignment conditionally accepted for academic journal publication. This was part of a strategic effort to tie the John W. Allison Entrepreneurial Speaker Series to clearer, longer-term teaching and research outcomes by showcasing and highlighting local firms in globaloutlets.
  • Our Conway-area 75Stronggroup met with our local coalition at the ConwayChamber to build out an even stronger entrepreneurial ecosystem locally and statewide.
  • Conductor hosted a widely attended series of workshops throughout the semester, including a student pitch competition.Local CPAs Zee Barfoote and Austin Malone discussed handling a startup’s early finances in their Conductor session called “Your Startup’s First CFO: YOU!” as part of the Conductorseries.
  • Dr. Steve Schlachter’sclass, MGMT 3346 Strategic Human Resource Management, hosted guest speaker Moriah Bruner, Manager of Health and Well-Being at Arkansas Blue Cross and Blue Shield.
  • Kaddie Bailey was honored with the Postsecondary ACTE Region IV Outstanding Business Student Award, issued by Association of Career and Technical Education.The Postsecondary ACTE Outstanding Business Student Award recognizes outstanding business students at the postsecondary level. To be eligible, students must be nominated by a member of the Business Education Division of the Association for Career and Technical Education (ACTE) and must demonstrate leadership potential through business courses and involvement in career and technical student organizations. The award is designed to honor five postsecondary students from each region, including Region IV, who have made significant contributions to their field.
  • A few years ago, Dr. Garnercreated a Content Marketing course at UCA to help students blend creativity, storytelling, and strategy in today’s digital landscape. As part of the class, students completed service-learning projects with and other Central Arkansas organizations — gaining real-world experience while giving back. in Industry and Higher Education (2025).
  • The Bears Advancing Supply Chain and Operations Management (BASCOM) club invited several guest speakers this semester, including J.B. Hunt’sJasmine John— Early Career Recruiter, Corporate;Bryan Epperson— Capacity Procurement Representative; and studentBrody Patterson— Integrated Capacity Solutions Intern.
  • Dr. Tracy Suter was invited to join the Editorial Review Board of the Business Case Journal. It is one of three journals affiliated with the Society for Case Research.

MASTER OF BUSINESS ADMINISTRATION

  • Dr. Mark McMurtrey was honored this evening as an MVP, most valuable professor, for his impact on UCA’s student-athletes. He was nominated by Sugar Bear Samantha Cousins, who attends Dr. McMurtrey’s MBA Operations & Supply Chain Management course this semester.

It’s nearly impossible to highlight all the wonderful accomplishments of our students, alumni, faculty, and staff. If we missed yours,please let us know!

Four Students Represent COB in Miss UCA 2026 Pageant

14 UCA students pose in evening gowns as they compete in the Miss UCA 2026 Scholarship CompetitonHeld on Sunday, November 16, 2025, the Miss 51¥ Scholarship Competition showcased the talent, intelligence, and leadership of remarkable UCA students. The College of Business was proudly represented by four outstanding women who not only participated but also earned recognition for their efforts and excellence. We are proud of you all!

Congratulations to:
– : Graduate Student in Accountancy and Data Analytics, COB Student Ambassador, Awarded Academic Achievement Award
– : Accounting Major, Awarded Bear Spirit Award
– Kierra Collier: Marketing Major, COB Student Ambassador
– : Information Systems Major, Awarded Third Runner Up, Producers Award, Miss Congeniality, Overall Evening Gown Award, and People’s Choice Award

‘Girls Who Code’ Shines at Tinkerfest 2025

Members of brought their tech skills to the big stageon September 13 at Tinkerfest 2025, hosted by the Museum of Discovery in Little Rock. The event drew hundreds of curious minds from across the state for a full day of hands-on STEM fun – think robots, rockets, coding games, and more!

Our UCA students ran interactive coding stations designed especially for K-6 participants, helping young kids (and their parents!) explore the basics of programming in a fun, friendly setting. It was a great opportunity to inspire future tech leaders and show that coding isn’t just for computer science majors – it’s for everyone.

Girls Who Code at 51¥ is open to all students and all majors. Big shoutout to our COB students who helped out! Bridging business and tech has never looked better!

UCA Selects College of Business Dean

Dr. Tim Bisping

The 51¥ has announced Tim Bisping as the new dean of the UCA College of Business. Bisping will begin on July 1, 2025.

In this role, Bisping will oversee the College of Business, which offers a wide range of undergraduate and graduate programs across four academic departments and three centers and serves as the home of the Arkansas Insurance Hall of Fame.

Bisping brings extensive leadership experience and a strong commitment to student success to this new role. He currently serves as the dean of the Nelson Rusche College of Business at Stephen F. Austin State University, where he has led initiatives to enhance academic excellence, foster faculty and staff development and support student achievement. [Read more…]

Student Success Spotlight: Da’Mya Brittian

Senior Da’Mya Brittian, Marketing major with a minor in Computer Information Systems

How are you involved at UCA?

I work at the Veterans & Military Resource Center, and I am in the Student Veterans of America. I am able to work here and join SVA due to the courage of my parents. They both served in the military, and this is my way to show appreciation and do my part without enlisting.

I was “Most Outstanding Freshman” in the 51¥ Bear Marching Band for color guard. I also was “Dean for a Day” last semester, one of the few students selected to meet with their College Dean as well as the Provost.

What drew you to the business industry?

Every time I see an advertisement, I analyze every aspect of it – why they chose the colors they are using, why that font, how there is blank space on one side, and how I could make it better. This constant analysis made me want to pursue marketing to better understand and improve all aspects related to marketing for wherever I end up working.

Tell us about your experience outside the classroom that will help your career.

Research
I learned about the opportunities and joy that arise from taking the path of doing research. I did not know much about how to take this path, but presenting at theAtlantic Marketing Association conferencein September increased my interest. Dr. Jihoon Jhang and I presented “The Effect of AI Disclosure on Donation Intentions.”The study examined how AI disclosure influences donation intentions. It utilized a 2×2 between-subjects design, investigating whether revealing the use of AI and whether the girl in the photo was smiling or frowning impacted people’s willingness to donate.

Internship
I learned about the internship through Handshake. I chose my internship because it was related to my field and allowed me to view other aspects of the company and paths that are not related to my major directly. I was able to spend a week with each different sector of the company and broaden my knowledge of what it takes to run a business.

Service
I have also volunteered at the Arkansas Food Bank often, and it has helped me with soft skills. I talk to strangers while I volunteer, and it helps with networking. It helps me also be grateful for the position I am in and reminds me how important it is to give back.

What do you plan to do after graduation?

After I graduate in December 2024, I plan to go into the field of marketing and use the knowledge from my degree to leverage my application above others.

What tips or advice would you give to new, current, or prospective business students?

Network with your professors. Going to my professors during their office hours or talking to them in the hallways has helped them remember me and get to know me better. In turn, they can be a reference for you or you can know them better and feel comfortable asking questions in class. That all together helps not only you and the professor, but also other students who might follow your lead.

Business Students Join Analytics Competition at Manhattan College in NY

For the second year in a row, a UCA student team has competed in the business analytics competition at Manhattan College. Students in the CISA 4V71 Project Course began in February to analyze the dataset provided by the competition. After months of preparing, teams presented their results to a UCA committee in the form of a poster on May 1. Once the winning team was announced, they began preparing for competition against other university teams in New York City. [Read more…]

AR Blue Cross Blue Shield Partners with UCA College of Business for Take Over Day

On Monday, March 4, 2024, business experts from visited the College of Business for a “Take Over” Day! They spoke to students in every area of business to share their expertise and career opportunities available to students. In fact, Arkansas for the third consecutive year by Forbes magazine among America’s Best Employers for mid-sized organizations, which makes COB eve more thrilled to welcome this company to “Take Over” our college.

Several BCBS experts shared with our students about a wide range of business fields including accounting, marketing, human resources, finance, information systems, and more.

[Read more…]