Congratulations to:
– : Graduate Student in Accountancy and Data Analytics, COB Student Ambassador, Awarded Academic Achievement Award
– : Accounting Major, Awarded Bear Spirit Award
– Kierra Collier: Marketing Major, COB Student Ambassador
– : Information Systems Major, Awarded Third Runner Up, Producers Award, Miss Congeniality, Overall Evening Gown Award, and People’s Choice Award

How are you involved at UCA?

I work at the Veterans & Military Resource Center, and I am in the Student Veterans of America. I am able to work here and join SVA due to the courage of my parents. They both served in the military, and this is my way to show appreciation and do my part without enlisting.

I was “Most Outstanding Freshman” in the 51��¥ Bear Marching Band for color guard. I also was “Dean for a Day” last semester, one of the few students selected to meet with their College Dean as well as the Provost.

What drew you to the business industry?

Every time I see an advertisement, I analyze every aspect of it – why they chose the colors they are using, why that font, how there is blank space on one side, and how I could make it better. This constant analysis made me want to pursue marketing to better understand and improve all aspects related to marketing for wherever I end up working.

Tell us about your experience outside the classroom that will help your career.

Research
I learned about the opportunities and joy that arise from taking the path of doing research. I did not know much about how to take this path, but presenting at the��Atlantic Marketing Association conference��in September increased my interest. Dr. Jihoon Jhang and I presented “The Effect of AI Disclosure on Donation Intentions.”��The study examined how AI disclosure influences donation intentions. It utilized a 2×2 between-subjects design, investigating whether revealing the use of AI and whether the girl in the photo was smiling or frowning impacted people’s willingness to donate.

Internship
I learned about the internship through Handshake. I chose my internship because it was related to my field and allowed me to view other aspects of the company and paths that are not related to my major directly. I was able to spend a week with each different sector of the company and broaden my knowledge of what it takes to run a business.

Service
I have also volunteered at the Arkansas Food Bank often, and it has helped me with soft skills. I talk to strangers while I volunteer, and it helps with networking. It helps me also be grateful for the position I am in and reminds me how important it is to give back.

What do you plan to do after graduation?

After I graduate in December 2024, I plan to go into the field of marketing and use the knowledge from my degree to leverage my application above others.

What tips or advice would you give to new, current, or prospective business students?

Network with your professors. Going to my professors during their office hours or talking to them in the hallways has helped them remember me and get to know me better. In turn, they can be a reference for you or you can know them better and feel comfortable asking questions in class. That all together helps not only you and the professor, but also other students who might follow your lead.

Why did you choose marketing?
I am a market researcher by trade, being in the MR industry for 5 years before going back to get a doctorate in marketing, so I could be a university professor.

What have you studied in your research?
I have studied the Marketing & Distribution of Preventive Health Care (PHC) information. I have been publishing in the area for 20+ years, finding new niches to focus my efforts. I have learned the demographics, activities, behaviors, social media tendencies of PHC consumers, across generational cohorts. I’m always looking for another publication opportunity in a good health care marketing journal.

What tips or advice would you give to new, current, or prospective business students?
1. Work hard in school so you can determine what your special gifts are.
2. Don’t be overburdened with hours on a job while in school; work the hours necessary to survive; don’t be buying new cell phones or a new car or buying too much of anything; just get through school with some good grades so you have the skills and grades to be competitive in the job market once you graduate. Students should heed my advice based on my 35+ years of teaching, research and consulting; I have a good feel for what it takes for students to succeed.

What about your job brings you the most joy?
1. engaging students and seeing their success after graduation
2. getting manuscripts published in health care journals
3. teaching market research
4. the collegiality in the department of marketing and management; it is the best; good dept chair too!

This fall, Dr. Cangelosi is teaching Principles of Marketing and Marketing Research & Data Management. Students can plan to take these classes taught by Dr. Cangelosi in the spring. He also will be presenting an abstract at the 2023 Atlantic Marketing Association Conference in September 2023.

Dr. Chen with Jessica Kao

Jessica Kao is an exceptional alumnus of the Management Information Systems (MIS)* department at the 51��¥ (UCA). Since January 2020, she has been working for Qualcomm Semiconductor Inc. in Taipei, where she has demonstrated her commitment to her work and the skills she developed during her studies at UCA.

As part of her role at Qualcomm, Jessica is responsible for identifying key inefficiencies and issues across different projects. She develops user guides and training materials and conducts training sessions for both internal and external clients. She collaborates with multinational teams to develop and test various programs and projects. Additionally, she leverages her system analysis skills to work on supply chain operation and procurement systems for clients across APAC, the Americas, and Europe.

Jessica credits her success in the professional world to the rigorous training she received from UCA’s outstanding faculty members, particularly those in the *, Marketing, and Management departments. She believes the College of Business at UCA provided her with a balanced, practical, and valuable education, which equipped her with the necessary tools to excel in her field.

Working alongside colleagues who mostly hold master’s degrees from prestigious universities in Taiwan and the United States, Jessica’s exceptional performance and professionalism have earned her the respect and trust of her teammates. She has also received substantial raises for her outstanding achievements. To learn more about Jessica’s achievements, check out on LinkedIn.

* When Jessica graduated in 2019, the department and program were named Management Information Systems; in 2021, the name was changed to Computer Information Systems & Analytics to reflect updates to the program.

Marketing major Maddie Bryant welcomes incoming freshmen to campus as a member of the Student Orientation Staff (SOS).

Madison Bryant����|�� Marketing major�� |�� Class of 2025

What drew you to business?

I took a marketing class my senior year of high school. I did really well in there and enjoyed it. After I started college, I realized I didn’t want to be a doctor, and I decided marketing was the right path for me.

What has been useful to you in the College of Business and why?

– the faculty, curriculum, and supportive learning environment
– the events and guest speakers
– the facilities and technology
– an internships
– networking opportunities with prospective employers and industry experts

All of those are helpful because they help you gain connections and ultimately get a job after graduation. Gaining connections is so important because you never know who you will meet and how they will impact you.

My advisor Emma Allen has been wonderful! She wants me to succeed and is always there to even just listen if I have a problem. She gives great advice on classes I need to take and the route I should take. She remembers who I am when I see her around and she is overall just a wonderful person to be around.

What experience has been meaningful for you?

The experience in my Intro to Business class has been the most meaningful to me so far. Throughout the semester each week, we would learn about a different major within the COB. It really helped to shine light on areas I didn’t know existed. It showed me careers I would have never even thought about. This class was very helpful and an experience I feel you don’t get in other colleges. It can be hard to know what you want to do without having knowledge of all your options, so this helped me clarify what I wanted to do.

What tips or advice would you give to new, current, or prospective business students?

I would advise students to go to tutoring for classes where that’s available. The tutors in the COB��[College of Business] are wonderful. I always feel more confident and ready for my test after I visit them.

I would definitely recommend the COB to students because there are so many different paths you can take here. There are lots of majors to pick from in the COB and even certifications you can get. The faculty is very helpful here and is happy to answer any questions you may have. The COB shares internship opportunities and has a few RSOs [student organizations] you can join.

The UCA College of Business delivers experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact their communities. We are committed to a culture of excellence across all programs, activities, and events, with a focus on action-based learning and student success and retention.

Despite disruptions due to COVID during our last academic year, our students and alumni have overcome obstacles and risen as leaders. Several COB alumni were honored for their efforts in their communities and workplaces while our students volunteered at food pantries, prepared free tax returns for low-income Arkansans, and earned awards.

This annual review gives a brief look at this year’s student, alumni, and faculty success as well as evidence of our commitment to engaged learning.

If you have a story of success or accomplishment from 2021-2022 to add to this list, or anytime in the future, please��send��it to US.

Sincerely,
Michael Hargis
Dean, UCA College of Business

NEW & NOTEWORTHY

To address the changing business environment,��COB expanded to add three new Applied Data Analytics programs:
– a Bachelor of Science
– a Master of Science
– and a technical certificate.

COB welcomed new Marketing & Management Department Chair,��Dr. Tracy A. Suter, who began his role at the start of the spring semester.

Dr. Suter has taught and led at 5 institutions over the past 25 years; has authored many academic articles and textbooks and served in other administrative capacities; most extensive experience was as a 15-year faculty member at Oklahoma State University.

Learn more��about his credentials, career, and interests.

COB Student Ambassadors��engage, connect, and serve as representatives for our college.��Twenty-one students��took on the task of serving as COB’s first ever group of ambassadors.

They have talked with incoming students, received swag and headshots, and experienced unique development opportunities available only to ambassadors.

AWARDS & RECOGNITION

Economics student Caleb Vines won the Student Research Award at the 2022 Society of Business, Industry, and Economics (SOBIE) conference.

Several other COB faculty and students across all disciplines also presented papers at the SOBIE and International Academy of Business Disciplines (IABD) conferences this spring.�� MORE

COB named its Outstanding Students who were chosen because they combined exemplary academic performance with internships, volunteerism, professional development, experiential education, and participation in clubs and other important experiences.

Daisy Martinez Carranza took home the top honor of COB’s 2022 Outstanding Student.��READ MORE

���䴡’s��Master of Business Administration (MBA)��program was named to the��Programs and University HQ’s����Programs list.

Associate Professor of economics and��ACRE Scholar��Jeremy Horpedahl received the Public Choice’s��Duncan Black Prize��for the best article contributed by a senior scholar.

Karen Shaw, a member of the COB Board of Advisors, was named 2021��CFO of the Year��by Arkansas Business.

Shaw was a leader even during her UCA days, as a charter member of Beta Alpha Psi, but her leadership development didn’t stop there.��Learn more��about Karen’s leadership as a business and community leader.

Several COB alumni, including����(�辱���ٳܰ����),��, and����were named as rising business and community leaders by Arkansas Business.

Three teams representing UCA’s MBA program placed among the top 100 performers in a worldwide business simulation competition called GLO-BUS. Nearly 2,000 teams from 99 colleges and universities competed.

Congratulations to COB’s��Theta Lambda Chapter��who earned first place at the 2022 Beta Alpha Psi regional conference competitions in the category of Best Practices in the Art of Engagement and will compete at the conference in Orlando this summer. The chapter also earned a second-place win for Best Practices.��MORE

In addition, UCA’s chapter of Beta Alpha Psi achieved superior status for 2021-2022 from the national chapter. To be a superior chapter, the registered student organization met the following requirements:

• Average member��completed at least 32 hours of service and professional development (at least 12 each)
  >265 hours of professional development
  >555 hours of service
• Chapter completed at least 8 reaching-out activities including attending conferences; competing in best practices and project run-with-it; alumni activities’ multi-chapter events; and promoting careers in accounting, finance, information systems, and/or data analytics.

Congratulations to our����students and to��Connie McKnight�����Ի���Ashley Phillips, our tireless faculty advisors, for another year of superior status!

CAREER DEVELOPMENT & SERVICE LEARNING

More than 65 volunteers and students from UCA’s Biz@Bear Residential College collected over $1650 worth of personal care donations for children in Arkansas foster care.

This event ended an academic year with more than 1800 student engagement hours led by Academic Director, Dr. Louisa Moseley; over 200 of those were service hours.��MORE

Accounting Professor Ashley Phillips was awarded the Peter J. Mehl Service-Learning Faculty of the Year Award for her work with the Volunteer Income Tax Assistance (VITA) program. Under her leadership, students��volunteered approximately 420 hours��to return more than $324,000 of taxpayer money to the community through the preparation of over 250 tax returns for low-income taxpayers in the region.

Sixteen business professionals connected with COB students at the annual��Women in Business Sixteen business professionals connected with COB students at the annual��Women in Business luncheon��for which a panel and table leaders shared the “Top 5 Things Women in Business Need to Know.”

����hosted a COB Escape Room of intricate puzzles for students to solve. To “escape,” participants applied tips for create an effective resume.��READ MORE

In ’21 & ’22, COB and Acxiom partnered to provide a four-day Information��Technology (IT) Careers Camp��for high school students.

During the camp, students��stayed on UCA’s campus, were mentored by industry experts, and participated in exercises in programming, cybersecurity, robotics, 3D modeling, and 3D laser printing.

Congratulations to all of our graduates in 2021-2022!

If you have a story of success or accomplishment from 2021-2022 to add to this list, please��send��it to the UCA College of Business.

For year-round news and��updates��from the UCA College of Business, make sure to visit��.

(Conway, Ark.) – The 51��¥ (UCA) College of Business has named Dr. Tracy A. Suter as the new Chair for the Department of Marketing and Management. Dr. Suter began his role at the start of the spring semester.

As Department Chair, Dr. Suter will collaborate with the faculty and supervise department activities that support the college’s mission to provide an innovative and relevant curriculum combined with hands-on student experiences in the business community. He will also teach creativity and innovation courses from a marketing point of view and continue his research interests in creative problem-solving and business innovation.

Dean Michael Hargis welcomed Suter to the College of Business saying, “Tracy is innovative, engaging, and committed to student and faculty success. He also has a long track record of success as a leader in higher education. I look forward to Tracy’s contributions to the development and continuous improvement of our college’s programs.”

Suter, originally from Russellville, brings a wealth of expertise from his 25-year academic career as he assumes the role of department chair. In addition to teaching, Dr. Suter has authored many academic articles and textbooks and served in other administrative capacities. His most extensive experience was as a 15-year faculty member at Oklahoma State University.

“As a first-generation college student from the great state of Arkansas, I do not take my opportunity or responsibility lightly to nurture and develop the next generation of leaders, thinkers and doers,” said Dr. Suter. “I look forward to working with my departmental and college colleagues in helping students grow and succeed here at UCA.”

Suter earned his Doctor of Philosophy and Master of Business Administration degrees from the University of Arkansas. Before teaching, he worked as a marketing and analysis specialist at an aviation company.

Established in 1969, the UCA College of Business offers 20 undergraduate and graduate degrees and certificates to equip current and future business professionals to successfully and ethically meet the changing business environment. The AACSB-accredited program offers a thorough business education as well as opportunities for hands-on experience and industry networking.

Crediting knowledge gained in classes and valuable experience during her internship, Carranza said, “this is as much a win for me as it is for my advisors and mentors here at UCA.”

To earn the award, Carranza not only did exceptional work during her internship but also presented a final project to top BCBS executives. She was chosen as a finalist and then the winner of the $5000 scholarship for her senior year at UCA. Please join us in congratulating Daisy Martinez Carranza on this significant achievement.

Outstanding students are those who take advantage of educational opportunities and show exemplary academic performance through internships, professional development and experiential education, volunteerism, and participation in clubs and activities.

The following students were awarded an outstanding status, chosen from over 1600 undergraduate and graduate students:

• Ashley Phipps, Outstanding General Business Student
• Bethany Arnold, Outstanding Insurance & Risk Management Student
• Brandon Scott Phipps, Outstanding Master of Business Student
• Claire DeBusk, Outstanding Accounting Student
• Daryl Adopo, Outstanding Finance Student
• Devin Gilbert, Outstanding Master of Accountancy Student
• Elsa Mattson, Outstanding College of Business Student and��Outstanding Economic Student
• Emma McKnight, Outstanding Marketing Student
• Jack Bornhoft, Outstanding Logistics & Supply Chain Management Student
• Kayla Dean, Outstanding Management Information Systems Student
• Lucas Southard, Outstanding Management Student
• Laura Lane, Outstanding Marketing Student
• Logan Tribble, Outstanding Innovation & Entrepreneurship Student
• Rohan Saxena, Outstanding Information Systems Student

ABOUT THE COLLEGE OF BUSINESS

The UCA College of Business includes:

• Over 1600 Majors and Graduate Students
• 62 Total Faculty
• 15 Undergraduate Degree Programs
• 3 Graduate Degree Programs (MBA, MAcc, and Graduate Certificate in Data Analytics)

The goal of the UCA College of Business��is to provide a hands-on, experience driven, education that prepares graduates to take on global issues.��Through our diverse��programs of study and distinguished faculty and staff, we take creative, engaged students and give them the tools to succeed when they earn their degrees. Our students travel the world, start their own innovative businesses, and join established businesses across the country.�� Whatever their next step, our students are ready to make a positive impact.

Learn more about our programs of study and distinguished faculty and staff.